Wrapped 2021: Blend: Listeners can compare their 2021 music taste with friends and co-stream their blended playlist, which they can share to social.They can post their results on social media.

Playing Cards (Two Truths and Lie): Spotify users can play an interactive game in which they are presented with three data points and must guess which one is a lie.

Audio Aura: Also in Stories, users can visualize the colors of their aura based on the top two music moods of the year.

2021:The Movie: In its Stories section, Spotify created cinematic snapshots of users’ listening habits by pairing their most-listened to songs with mock opening credits, “fight scenes” and dance theme songs.

Users can also directly share their wrapped playlists to TikTok as well as Instagram, Snapchat, Facebook and Twitter. In addition to personalized films that recap listeners' habits on the platform, Spotify has added games, artist video clips, stories and other features for users to engage with their Wrapped playlist this year.įor instance, this year’s Wrapped playlists blend music and podcast listening habits as Spotify makes a bigger push into the space.

The theme of this year’s campaign is “Totally Normal,” a cheeky nod to the strange year 2021 has been in light of the ongoing global pandemic.

Spotify’s Wrapped campaign is back for 2021 - and it's got more interactive bells and whistles than ever.Īt a virtual press event on Tuesday, the audio streaming platform revealed its annual holiday campaign, which gives users a personalized lookback at their top streamed songs, podcasts and artists for the year

2021 spotify blend